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Using personas to help you understand your customer

Do you use personas when you're working on a a design or marketing plan? It's not a good sign when a four year old girl points out that you are putting a door handle on backwards is it? That's happened to me before, it'll happen again too. If you...

Attention seekers, why you need context as well as great content

Yesterday morning I woke up with  a strong desire to get away from it all and drive to San  Francisco  for the day. I tweeted my craving for some city time and received some great tips for events and much encouragement to go. I also received an email...

Can Klout and Quora really tell us anything about influence?

My Klout profile has a list of people who influence me. It includes some friends and also some recognized"influencers" like Brian Solis and Tim O'Reilly. Avinash Kaushik is also in the list. If you don't know Avinash he published Web Analytics 2...

author: nickgundry date: 2010-10-03 19:48:39+00:00 title: "Why"just doing it will help your social media strategy" — There's a lot of people in my social graph doing really active things like half marathons, triathlons, cycling … basically getting...

Join me for a twitter chat on email marketing

On Sep 30th at 6pm EST (3pm Pacific) I'll be hosting a twitter chat about email marketing to coincide with an event at Merc Bar in  New York by Sailthru. We're going to be discussing how marketers can engage their core audience using email marketing...

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