This post was originally published on socialmediaclub.org for the SMC Editorial Team. During a recent discussion at work (Sailthru) my colleague Amy declared “segmentation is dead”. It’s something that struck me as a really important statement because I think she’s right, and it’s the interest graph that killed it. We’re living in an age where [...]
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Gary Vaynerchuk recently posted a video to Google+ Weddings vs. Marriage: A business story. He has a really interesting analogy about the lifetime value of social media. He feels mosts businesses today are acting like a bride that puts more energy and effort in planning their wedding than they do putting into their marriage. I recommend you watch the video below, for the full Vaynerchuk experience.
Ever been in the middle of a conversation and the other person says something that turns your world upside down?
Design is an important part of your business strategy, it’s inextricably tied to your content, your brand and how your customers perceive you. The design industry seems to suffer a similar fate to social media marketing. There always seems to be ‘someone you know’ who claims to be a designer. The problem with this is that you don’t know if this person really understands elements of design, or if they just understand a how to work a design program.
The old adage â€œPerception is realityâ€ is probably more important than it ever has been before. As we live our life online we constantly create new relationships, build new networks of friends, and put our innermost thoughts out there.
Social media demands that we are authentic, engaged, empathetic to our customers. Demographics are useful but personas can help you leverage that data to understand the personalities your campaigns are trying to reach, and understanding personalities is an important part of social media success.
The filtering of noise has made it harder and harder for marketers to deliver the message THEY want us to hear. The smart marketers however have realized that they need to deliver a message that WE want to hear. Context is now king.
Photos on flickr
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