This post was originally published on socialmediaclub.org for the SMC Editorial Team. During a recent discussion at work (Sailthru) my colleague Amy declared “segmentation is dead”. It’s something that struck me as a really important statement because I think she’s right, and it’s the interest graph that killed it. We’re living in an age where [...]
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Social Media is all Unicorns and Rainbows after all
Remember the good old days where the social media was all fuzzy and warm and everyone was your friend. “Social Media†was a special place where people gave each other virtual hugs and high fives all day long. Unicorns would skip by your desk and every time you looked out the window there was a rainbow spanning [...]
How do you protect your brand when employees leave?
When I started my job at Fresno Pacific University over six years ago Facebook barely existed, Twitter was a dream in Jack Dorsey’shead and Instagram’s million or so users had barely been born! Ok, ok Instagram users aren’t that young but the point is the social graph as we know it now barely existed. During [...]
Time for a change – My new job
I’m really excited to announce that I’ll be starting a new position as Marketing Technologist at Sailthru in a few weeks. This is a great opportunity to work with a rapidly growing startup doing some really cool things in the email space. I’ll be staying located in Fresno, CA and will be making great use of [...]
Conversations can change things, always keep listening
Ever been in the middle of a conversation and the other person says something that turns your world upside down?
Goodbye clients, hello focus.
I’ve been freelancing for years outside my normal work hours. I enjoy it as it can break the monotony of “work”, provide a little extra cash and help build contacts. For about a year or so I’ve been trying to scale back, but as the offers come in I keep telling myself that it’s just [...]
Trust and influence in social media
There’s been a lot of talk recently about influence. Recently Fast Company’s Influence Project sparked massive amounts of debate on the subject of influence. Trust is key to influence Trust comes with rules, predefined levels of acceptance that will change the relationship if either party breaks the rules. If that trust is broken it’s very [...]
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Goodbye clients, hello focus.
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Time for a change – My new job
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Why “just doing it†will help your social media strategy
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Why your web team should not be in the IT department
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The Influencer project
