Design is an important part of your business strategy, it’s inextricably tied to your content, your brand and how your customers perceive you. The design industry seems to suffer a similar fate to social media marketing. There always seems to be ‘someone you know’ who claims to be a designer. The problem with this is that you don’t know if this person really understands elements of design, or if they just understand a how to work a design program.
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Market what’s important to your customers, not yourself.
Last week as I was driving to work I reached a usual intersection where I make a left turn. The light turned green and I gunned it to make it, but something caught my eye as I veered round the corner . On the opposite side of the road I saw a sign displayed at [...]
Goodbye clients, hello focus.
I’ve been freelancing for years outside my normal work hours. I enjoy it as it can break the monotony of “work”, provide a little extra cash and help build contacts. For about a year or so I’ve been trying to scale back, but as the offers come in I keep telling myself that it’s just [...]
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Goodbye clients, hello focus.
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Time for a change – My new job
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Why “just doing it†will help your social media strategy
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Why your web team should not be in the IT department
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The Influencer project
