Archive by Author

Who are you really?

The old adage “Perception is reality” is probably more important than it ever has been before. As we live our life online we constantly create new relationships, build new networks of friends, and put our innermost thoughts out there.

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Attention seekers, why you need context as well as great content

The filtering of noise has made it harder and harder for marketers to deliver the message THEY want us to hear. The smart marketers however have realized that they need to deliver a message that WE want to hear. Context is now king.

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Can Klout and Quora really tell us anything about influence?

My Klout profile has a list of people who influence me. It includes some friends and also some recognized “influencers” like Brian Solis and Tim O’Reilly. Avinash Kaushik is also in the list. If you don’t know Avinash he published Web Analytics 2.0, works for Google as their Analytics Evangelist and publishes a pretty popular […]

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Why “just doing it” will help your social media strategy

There’s a lot of people in my social graph doing really active things like half marathons, triathlons, cycling … basically getting off their butts setting goals and going for it. It’s been both encouraging and disheartening to hear their stories. Encouraging because I’m really impressed with their commitment and achievements and disheartening to me as some […]

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Join me for a twitter chat on email marketing

On Sep 30th at 6pm EST (3pm Pacific) I’ll be hosting a twitter chat about email marketing to coincide with an event at Merc Bar in New York by Sailthru. We’re going to be discussing how marketers can engage their core audience using email marketing. To follow along on twitter use the hashtag #emailchat We’d love […]

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Why your web team should not be in the IT department

My friend Dan Serrato recently asked for articles and reasons why the web development team should not be under the purview of the IT department. I strongly believe that the web team should not be under IT and here’s my reasons. Some of these may be sweeping generalizations so if you’re an IT guy/gal please […]

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Market what’s important to your customers, not yourself.

Last week as I was driving to work I reached a usual intersection where I make a left turn. The light turned green and I gunned it to make it, but something caught my eye as I veered round the corner . On the opposite side of the road I saw a sign displayed at […]

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