really. I’m just playing around here to test things out
About Nick Gundry
Author Archive | Nick Gundry
10 things I learned about quitting smoking
10 years ago today I quit smoking. It struck me as quite a milestone so in celebration I thought I’d make a list. That’s what ex-smokers do instead of going outside to smoke. 1. A big factor in why I wanted to quit was for my children. Good news! I can still happily chase my [...]
What Gary Vaynerchuk and my Mum have in common
Gary Vaynerchuk recently posted a video to Google+ Weddings vs. Marriage: A business story. He has a really interesting analogy about the lifetime value of social media. He feels mosts businesses today are acting like a bride that puts more energy and effort in planning their wedding than they do putting into their marriage. I recommend you watch the video below, for the full Vaynerchuk experience.
Using personas to help you understand your customer
Social media demands that we are authentic, engaged, empathetic to our customers. Demographics are useful but personas can help you leverage that data to understand the personalities your campaigns are trying to reach, and understanding personalities is an important part of social media success.
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Goodbye clients, hello focus.
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Time for a change – My new job
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Why “just doing it†will help your social media strategy
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Why your web team should not be in the IT department
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The Influencer project
