On Sep 30th at 6pm EST (3pm Pacific) I’ll be hosting a twitter chat about email marketing to coincide with an event at Merc Bar in New York by Sailthru. We’re going to be discussing how marketers can engage their core audience using email marketing. To follow along on twitter use the hashtag #emailchat We’d love [...]
Archive | September, 2010
Why your web team should not be in the IT department
My friend Dan Serrato recently asked for articles and reasons why the web development team should not be under the purview of the IT department. I strongly believe that the web team should not be under IT and here’s my reasons. Some of these may be sweeping generalizations so if you’re an IT guy/gal please [...]
Market what’s important to your customers, not yourself.
Last week as I was driving to work I reached a usual intersection where I make a left turn. The light turned green and I gunned it to make it, but something caught my eye as I veered round the corner . On the opposite side of the road I saw a sign displayed at [...]
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Goodbye clients, hello focus.
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Time for a change – My new job
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Why “just doing it†will help your social media strategy
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Why your web team should not be in the IT department
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The Influencer project
