10 things I learned about quitting smoking

10 years ago today I quit smoking. It struck me as quite a milestone so in celebration I thought I’d make a list. That’s what ex-smokers do instead of going outside to smoke. 1. A big factor in why I wanted to quit was for my children. Good news! I can still happily chase my […]

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The Dark Social Rises

I was having my coffee outside Sunday morning, scrolling through my Twitter feed, and I saw a tweet from The Atlantic to an article about Dark Social.   Confession, when I initially saw the title I thought ”Dark Social…BATMAN!” But then I clicked through and started reading. What I found was an article that has dropped […]

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Segmentation is dead, the interest graph killed it.

This post was originally published on socialmediaclub.org for the SMC Editorial Team. During a recent discussion at work (Sailthru) my colleague Amy declared “segmentation is dead”. It’s something that struck me as a really important statement because I think she’s right, and it’s the interest graph that killed it. We’re living in an age where […]

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Social Media is all Unicorns and Rainbows after all

Remember the good old days where the social media was all fuzzy and warm and everyone was your friend. “Social Media” was a special place where people gave each other virtual hugs and high fives all day long. Unicorns would skip by your desk and every time you looked out the window there was a rainbow spanning […]

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How do you protect your brand when employees leave?

When I started my job at Fresno Pacific University over six years ago Facebook barely existed, Twitter was a dream in Jack Dorsey’shead and Instagram’s million or so users had barely been born! Ok, ok Instagram users aren’t that young but the point is the social graph as we know it now barely existed. During […]

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Time for a change – My new job

I’m really excited to announce that I’ll be starting a new position as Marketing Technologist at Sailthru in a few weeks. This is a great opportunity to work with a rapidly growing startup doing some really cool things in the email space. I’ll be staying located in Fresno, CA and will be making great use of […]

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What Gary Vaynerchuk and my Mum have in common

Gary Vaynerchuk recently posted a video to Google+ Weddings vs. Marriage: A business story. He has a really interesting analogy about the lifetime value of social media. He feels mosts businesses today are acting like a bride that puts more energy and effort in planning their wedding than they do putting into their marriage. I recommend you watch the video below, for the full Vaynerchuk experience.

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